Scholastic UK targets younger market

Scholastic UK is building its younger fiction in order to replicate its strength in the Young Adult market. Publishing and commercial director Lisa Edwards said: "We have a big footprint in the teen market with series like The Hunger Games (Suzanne Collins) and authors such as Maggie Stiefvater. Now we want to do the same for younger readers. "We have been acquiring younger fiction books all summer to underpin this part of our list," she added