BTB #299: E-magination 2012

Recorded in San Francisco at PublishingUniversity 2012, and presented by the Independent Book Publishers Association. Panelists Molly Birckhead, Senior Online Marketing Manager, HarperOne; Allen Noren, VP Online, O'Reilly Media; and Cynthia Shannon, Publicity Manager, Berrett-Koehler Publishers talk with CCC's Chris Kenneally about "What's Now and What's Next in Social Media - How Publishers Can Profit."