Kindle Fire given cautious welcome by publishers

Amazon's launch of its new e-reader, the Kindle Fire, has been hailed as "game-changing" for the fast-growing e-book market. At a New York press conference on Wednesday, the Amazon CEO, Jeff Bezos, revealed that the much anticipated device would be under half the price of its market-leading rival, Apple's iPad, at $199. Bezos also unveiled a touchscreen Kindle Touch device at $99, and a lighter version of the standard Kindle, with Wi-Fi access, with a price reduced to $79