J.K. Rowling's big deal

J.K. Rowling's decision to sell her Harry Potter e-books directly to consumers across every reading device (assuming she can conclude the necessary agreements which, given the stakes, seems inevitable) is a very big deal - in all the meanings of the term. Rowling has sold 450 million books worldwide to date in seventy languages - $7 billion in sales, according to the Wall Street Journal. This is only the beginning of what is certain to be a lasting demand for the series, as young readers reach the age when they launch into the spell that so enraptured the first generation to encounter the seven books as Rowling released them to mounting popularity and excitement - The Atlantic #jkrowling