World Book Night confirms US launch

World Book Night will launch in the US in 2012, with the States confirmed as the event's first international partner. HarperCollins vice-president retail marketing Carl Lennertz has been appointed chief executive to the US division of WBN, taking up the post on 1st September. WBN US will aim to give away one million books across the country, with Lennertz supported by a cross-industry steering committee currently being set up